Marketing tricks

Marketing tricks

So, the other day, my room-mate was cooking some dinner and I happened to glance over and notice he was preparing it on a skillet using some cooking oil spray. I had a quick look at the bottle and realised it said “For fat free cooking”. I thought to myself “that couldn’t be right” because all oils contain some form of fat. Lower on the can, it said “made with canola oil blend”. Then I knew the labelling was wrong because regular canola oil contains fat.

I happened to look at the back and notice some little tricks that the company has used in order to label the product as “fat-free”. The serving size is 1/4 of a second (or .25g)…… I am pretty sure that it is near impossible to hold the spray can for a quarter of a second! Even if it was, would that really be an appropriate serving to cover a skillet?

BUT, because they reduced the serving size to such a minutiae number, they were able to round down with the fat content… making it ZERO grams per serving.

The first three ingredients in the bottle are canola oil, palm oil and coconut oil… Here are the nutritional information for each oil at 100g or (100%) of the product. As you can read, each ingredient is 100% fat! Each from different forms of fat.

Not to say that fat is a bad thing to consume. The body needs all types of fats, however, the amounts differ depending on the individual’s activeness. But I found this very interesting that companies market this way to appeal to people looking for a “fat-free” product. Don’t be fooled! haha.

 

Coach Alex

A day in the life – Vegan feeds!

A day in the life – Vegan feeds!

Post workout smoothie

Post workout smoothie

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